Professional Experience

kroberts

EXPERIENCE

Professional Experience

20+ years of design across agencies, brands, and ventures of my own.

I’m a designer who’s worked across almost every format, from national advertising campaigns and digital product design to brand identity systems, WordPress websites, social media, print, apparel, email, and handcrafted things made by hand. What ties it all together is a belief that good work is intentional, craft-forward, and made for real people.

SOFTWARE & TOOLS

Adobe Illustrator · Photoshop · InDesign · WordPress · MailChimp · Canva · Figma · Sketch · HTML & CSS · Synthesia · Articulate 360 · Axure · Microsoft Office

Evergreen Moose – Founder & Creative Director

FORT COLLINS, CO – JANUARY 2024-Present

  • Founded a nature-inspired lifestyle and wellness brand rooted in handcrafted design, meaningful storytelling, and the healing power of the outdoors.
  • Design and manage the full visual identity across print, digital, social media, and e-commerce, concept through production, always.
  • Build and maintain a WordPress website with an emphasis on SEO, UX, and content that gives generously without pushing for conversion.
  • Create social media content series that invite reflection, gratitude, and real community.Design apparel and merchandise graphics including a print-on-demand collection rooted in nature aesthetics.
  • Offer guided forest bathing experiences as a certified Forest Therapy Guide for individuals, families, and corporate wellness groups.


Prosci – Global Product & Experience Designer

FORT COLLINS, CO | DECEMBER 2023 – PRESENT

  • Lead creative direction and brand design for 10+ global change management learning programs, maintaining a cohesive and elevated brand presence across all channels.
  • Produce 60+ AI-powered microlearning videos using Synthesia, modernizing content delivery and increasing accessibility for global audiences.
  • Develop new visual frameworks and branded models that evolve intellectual property and deepen learning impact.


Prosci – Manager, Creative Team

FORT COLLINS, CO | JULY 2021 – DECEMBER 2023

  • Led and mentored a multidisciplinary creative team of 5 across digital, print, and video content production.
  • Directed end-to-end campaigns from concept through execution, integrating storytelling, photography, and design to engage global audiences.
  • Partnered with marketing, product, and leadership to deliver cohesive brand campaigns that inspire connection and credibility.


Prosci – Graphic Designer

FORT COLLINS, CO | JULY 2018 – JULY 2021

  • Designed and produced marketing materials optimized for digital, print, and social media platforms.
  • Developed brand guidelines and scalable templates ensuring design consistency across marketing, training, and internal communications.
  • Created illustrations, icons, and digital assets for web, social, presentations, and email.


UnitedHealth Group (Optum) – Senior Web Developer / UI Designer

SOUTHFIELD, MI | NOVEMBER 2014 – JULY 2018

  • Designed user-centered interfaces for Optum's first direct-to-consumer product, Good Sleep, a fully responsive web experience.
  • Developed cross-platform visual prototypes ensuring consistency across web, mobile, and dashboard applications.
  • Led a winning team in a 36-hour internal hackathon, delivering an innovative UI/UX concept for healthcare engagement.
  • Partnered with UX and development teams to craft intuitive, visually engaging digital experiences that elevated usability and trust.


DPM Consulting Services – User Interface Designer

CONTRACT WITH UNITEDHEALTH GROUP | TROY, MI | APRIL 2014 – NOVEMBER 2014

  • Designed wireframes, interactive flows, and visual mockups for web and mobile applications.
  • Developed responsive dashboards tailored to healthcare professionals, with a focus on data visualization and accessibility.
  • Conducted UI testing across multiple platforms to refine interaction and improve workflow efficiency.


MRM // MCCANN – Digital Art Director

BIRMINGHAM, MI | MAY 2013 – APRIL 2014

  • Directed award-winning GM Card Facebook contest, increased audience engagement by 13% and earned a 1st Place Target Award in Financial Products and Services.
  • Developed 50+ responsive email templates for General Motors' targeted in-market retail program.
  • Championed story-driven creative approaches that enhanced customer engagement and conversion.

Clients: Chevrolet, Buick, GMC, Cadillac, GM CRM, GM Card, New Business

Campbell Ewald – Interactive Art Director

DETROIT, MI | JULY 2012 – MAY 2012

Campbell Ewald – Art Director

DETROIT, MI | SEPTEMBER 2010 – JULY 2012

Campbell Ewald – Junior Art Director

DETROIT, MI | APRIL 2009 – SEPTEMBER 2010

Campbell Ewald – Graphic Designer

DETROIT, MI | SEPTEMBER 2007 – APRIL 2009

Over six years at Campbell Ewald I grew from Graphic Designer to Interactive Art Director, working across direct mail, digital, experiential, and print campaigns for a roster of national clients. This is where I developed my instincts for concept-driven creative work, learning to move fast without losing craft.

Clients: GM CRM, GM Card, OnStar, Kaiser Permanente, Dow Solar, Consumers Energy, New Business