ABOUT
Kris Roberts
Designer · Brand Maker · Certified Forest Therapy Guide · Fort Collins, CO
THE SHORT VERSION
I’ve spent more than 20 years as a designer working with teams at Prosci, UnitedHealth Group, MRM/McCann and Campbell Ewald. I’ve designed campaigns, brands, apps, learning experiences, data visualizations and a lot of presentations. Through all of it, the work I’m proudest of is the work that made someone stop, understand and feel seen.
“Good design isn’t just how something looks. It’s how it makes someone feel, and what it moves them to do.”
THE TURN
Somewhere along the way, I realized the forest was teaching me the same lessons as design: slow down, pay attention, notice what’s actually there. So I became a certified Forest Therapy Guide and started Evergreen Moose. It is a nature wellness business offering guided Shinrin-yoku walks and handcrafted keepsakes.
HOW I WORK
I bring the same thing to a brand system that I bring to a forest walk. I listen first. I look for what’s true about what I am creating, not what’s trendy.
WHERE YOU’LL FIND ME
I’m based in Fort Collins, Colorado. When I’m not designing, you’ll find me standing in a river with a fly rod, swinging a tool with the Volunteers for Outdoor Colorado trail crew, or taking the campervan somewhere with no cell service.
My constant companion is Azzy, my pup. He’s deaf and mostly blind and he navigates the world most entirely by scent. He reminds me daily that there’s more than one way to experience something beautiful.
WHAT I’M LOOKING FOR
I love working with people and organizations who care about how their work makes others feel, especially in wellness, learning, outdoor and mission-driven spaces.
WHAT I WORK WITH
Adobe Illustrator · Photoshop · InDesign · WordPress · MailChimp · Canva · Figma · Sketch · HTML & CSS · Synthesia · Articulate 360 · Brand Identity · Print Production · Social Media Design · Apparel & Merch Design · Photography & Editing · Email & SMS Campaigns
CERTIFICATIONS & EDUCATION
Forest Therapy School Certified Guide (2025) · Prosci Certified Change Practitioner · BFA, Graphic Design — Wayne State University (Magna Cum Laude) · AAS, Media & Communication Art — Macomb Community College (Summa Cum Laude)