{"id":72,"date":"2018-05-19T17:11:39","date_gmt":"2018-05-19T17:11:39","guid":{"rendered":"http:\/\/kristidroberts.com\/home3\/kroberts\/?p=72"},"modified":"2026-04-14T03:59:42","modified_gmt":"2026-04-14T03:59:42","slug":"gm-card-facebook-contest","status":"publish","type":"post","link":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/2018\/05\/19\/gm-card-facebook-contest\/","title":{"rendered":"GM Card Facebook Contest"},"content":{"rendered":"\n

This one came with a measurable outcome, which is every designer’s favorite kind of brief: make something people actually engage with.<\/p>\n\n\n\n

The GM Card Facebook contest was a social campaign I led as Digital Art Director at MRM\/\/McCann, from concept through execution. The result was a 13% increase in audience engagement and a 1st Place Target Award in Financial Products and Services from the Direct Marketing Association. Not bad for a Facebook contest.<\/p>\n\n\n\n

What made it work wasn’t just the visual execution. It was the thinking behind it. The campaign gave people a reason to show up, participate, and share. Good design can do that. It can turn a passive scroll into an action, and an action into a relationship with a brand.<\/p>\n\n\n\n

Skills:<\/strong> Social media design, digital campaign design, art direction, Facebook campaign design, Adobe Creative Suite<\/p>\n\n\n\n

<\/p>\n\n\n\n

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This one came with a measurable outcome, which is every designer’s favorite kind of brief: make something people actually engage with. The GM Card Facebook contest was a social campaign I led as Digital Art Director at MRM\/\/McCann, from concept through execution. The result was a 13% increase in audience engagement and a 1st Place […]<\/p>\n","protected":false},"author":1,"featured_media":525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/facebook-contest.png","_links":{"self":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":7,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":656,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/posts\/72\/revisions\/656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/media\/525"}],"wp:attachment":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}