{"id":465,"date":"2026-04-10T18:06:40","date_gmt":"2026-04-10T18:06:40","guid":{"rendered":"https:\/\/kristidroberts.com\/home3\/kroberts\/?p=465"},"modified":"2026-09-15T21:07:58","modified_gmt":"2026-09-15T21:07:58","slug":"evergreen-moose-brand-identity","status":"publish","type":"post","link":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/2026\/04\/10\/evergreen-moose-brand-identity\/","title":{"rendered":"Evergreen Moose \u2014 Brand Identity"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\">Every brand starts with a question: <em>What do we stand for?<\/em> For Evergreen Moose, the answer came naturally. Nature, healing, craft, and the kind of joy that lives in small, meaningful moments.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">I built the Evergreen Moose brand from the ground up, starting with a logo that felt rooted and alive. The circular badge design features a moose walking through a grove of evergreens, grounded, unhurried, at home in the wild. The color palette pulls from the natural world: deep forest greens, warm browns, golden ambers, teal, and dusty blues. Earthy tones that feel calm and welcoming without being predictable.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The brand personality list (fun, calm, earthy, spiritual, trusting, cheerful, kind) isn&#8217;t just words on a page. It&#8217;s a filter for every design decision, from the fonts chosen to the way copy is written to how products are photographed and presented.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Print collateral extends the brand into the physical world. The market postcard, designed for local farmers markets and craft fairs, puts the full brand story in someone&#8217;s hand in a single glance: Your Story, Your Keepsake. Custom Creations Made Just for You.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Brand identity, logo design, color systems, print design, copywriting, web design, Adobe Creative Suite, WordPress<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Brand-Identity.jpg\" alt=\"Evergreen Moose Brand\" class=\"wp-image-466\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-front-683x1024.jpg\" alt=\"\" class=\"wp-image-672\" srcset=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-front-683x1024.jpg 683w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-front-200x300.jpg 200w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-front-768x1152.jpg 768w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-front-1024x1536.jpg 1024w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-front.jpg 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-back-683x1024.jpg\" alt=\"\" class=\"wp-image-673\" srcset=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-back-683x1024.jpg 683w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-back-200x300.jpg 200w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-back-768x1152.jpg 768w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-back-1024x1536.jpg 1024w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Postcard-EvergreenMoose-back.jpg 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"1024\" src=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/screencapture-evergreenmoose-2026-04-10-16_36_21-333x1024.png\" alt=\"\" class=\"wp-image-488\" style=\"aspect-ratio:0.32519990233778917;width:546px;height:auto\" srcset=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/screencapture-evergreenmoose-2026-04-10-16_36_21-333x1024.png 333w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/screencapture-evergreenmoose-2026-04-10-16_36_21-98x300.png 98w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/screencapture-evergreenmoose-2026-04-10-16_36_21-500x1536.png 500w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Every brand starts with a question: What do we stand for? For Evergreen Moose, the answer came naturally. Nature, healing, craft, and the kind of joy that lives in small, meaningful moments. I built the Evergreen Moose brand from the ground up, starting with a logo that felt rooted and alive. The circular badge design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":493,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/Evergreen-Moose-1.png","_links":{"self":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/posts\/465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/comments?post=465"}],"version-history":[{"count":11,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/posts\/465\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/posts\/465\/revisions\/674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/media\/493"}],"wp:attachment":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/media?parent=465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/categories?post=465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/tags?post=465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}