{"id":196,"date":"2017-09-22T20:42:52","date_gmt":"2017-09-22T20:42:52","guid":{"rendered":"http:\/\/kristidroberts.com\/home3\/kroberts\/?page_id=196"},"modified":"2026-04-14T03:15:31","modified_gmt":"2026-04-14T03:15:31","slug":"professional-experience","status":"publish","type":"page","link":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/professional-experience\/","title":{"rendered":"Professional Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,500;1,400&family=DM+Sans:wght@300;400;500&display=swap');<\/p>\n<p>  .kr-exp { max-width: 760px; margin: 0 auto; padding: 2rem 0 4rem; font-family: 'DM Sans', sans-serif; color: #1a1a1a; }<br \/>\n  .kr-exp .page-eyebrow { font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #888; margin: 0 0 0.5rem; }<br \/>\n  .kr-exp h1 { font-family: 'Playfair Display', serif; font-size: 48px; font-weight: 400; line-height: 1.1; margin: 0 0 0.5rem; color: #1a1a1a; }<br \/>\n  .kr-exp .page-tagline { font-size: 15px; color: #777; font-weight: 300; margin: 0 0 2.5rem; }<br \/>\n  .kr-exp .divider { width: 48px; height: 2px; background: #3B6D11; border: none; margin: 0 0 3rem; }<br \/>\n  .kr-exp .intro { font-size: 16px; line-height: 1.85; font-weight: 300; color: #2a2a2a; margin: 0 0 3rem; }<br \/>\n  .kr-exp .skills-label { font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: #3B6D11; font-weight: 500; margin: 0 0 0.75rem; }<br \/>\n  .kr-exp .chips { display: flex; flex-wrap: wrap; gap: 8px; margin: 0 0 3.5rem; }<br \/>\n  .kr-exp .chip { display: inline-block; font-size: 12px; padding: 5px 14px; border-radius: 100px; background: #EAF3DE; color: #27500A; font-weight: 400; border: 0.5px solid #C0DD97; font-family: 'DM Sans', sans-serif; }<br \/>\n  .kr-exp .role-block { margin-bottom: 3rem; padding-bottom: 3rem; border-bottom: 0.5px solid #e4e4e4; }<br \/>\n  .kr-exp .role-block:last-child { border-bottom: none; }<br \/>\n  .kr-exp .org-name { font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: #3B6D11; font-weight: 500; margin: 0 0 0.4rem; }<br \/>\n  .kr-exp .org-location { font-size: 12px; color: #999; font-weight: 300; margin-left: 0.5rem; }<br \/>\n  .kr-exp .role-title { font-family: 'Playfair Display', serif; font-size: 26px; font-weight: 400; margin: 0 0 0.2rem; color: #1a1a1a; line-height: 1.2; }<br \/>\n  .kr-exp .role-dates { font-size: 13px; color: #999; font-weight: 300; margin: 0 0 1.25rem; font-style: italic; }<br \/>\n  .kr-exp .role-desc { font-size: 15px; line-height: 1.8; font-weight: 300; color: #2a2a2a; margin: 0 0 1rem; }<br \/>\n  .kr-exp ul { margin: 0.5rem 0 0 0; padding-left: 1.25rem; list-style: none; }<br \/>\n  .kr-exp ul li { font-size: 15px; line-height: 1.8; font-weight: 300; color: #2a2a2a; margin-bottom: 0.5rem; position: relative; padding-left: 0.75rem; }<br \/>\n  .kr-exp ul li::before { content: ''; position: absolute; left: -0.25rem; top: 0.7em; width: 4px; height: 4px; border-radius: 50%; background: #3B6D11; }<br \/>\n  .kr-exp .role-clients { font-size: 13px; color: #999; font-weight: 300; margin-top: 1rem; font-style: italic; }<br \/>\n  .kr-exp .section-break { font-size: 11px; letter-spacing: 0.2em; text-transform: uppercase; color: #bbb; font-weight: 400; margin: 0 0 2.5rem; display: flex; align-items: center; gap: 1rem; }<br \/>\n  .kr-exp .section-break::after { content: ''; flex: 1; height: 0.5px; background: #e4e4e4; }<br \/>\n  .kr-exp .condensed-block { margin-bottom: 1.25rem; }<br \/>\n  .kr-exp .condensed-title { font-size: 16px; font-weight: 500; color: #1a1a1a; margin: 0 0 0.1rem; }<br \/>\n  .kr-exp .condensed-dates { font-size: 13px; color: #999; font-style: italic; font-weight: 300; margin: 0 0 0.4rem; }<br \/>\n  .kr-exp .condensed-desc { font-size: 15px; line-height: 1.75; font-weight: 300; color: #2a2a2a; margin: 0; }<br \/>\n<\/style><\/p>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">EXPERIENCE<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-1\" style=\"color:#ac410f\">Professional Experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">20+ years of design across agencies, brands, and ventures of my own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m a designer who&#8217;s worked across almost every format, from national advertising campaigns and digital product design to brand identity systems, WordPress websites, social media, print, apparel, email, and handcrafted things made by hand. What ties it all together is a belief that good work is intentional, craft-forward, and made for real people.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-body-text-color has-alpha-channel-opacity has-body-text-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">SOFTWARE &amp; TOOLS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe Illustrator \u00b7 Photoshop \u00b7 InDesign \u00b7 WordPress \u00b7 MailChimp \u00b7 Canva \u00b7 Figma \u00b7 Sketch \u00b7 HTML &amp; CSS \u00b7 Synthesia \u00b7 Articulate 360 \u00b7 Axure \u00b7 Microsoft Office<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-body-text-color has-alpha-channel-opacity has-body-text-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#ac410f\">Evergreen Moose \u2013 Founder &amp; Creative Director<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">FORT COLLINS, CO \u2013 JANUARY 2024-Present<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><code>Founded a nature-inspired lifestyle and wellness brand rooted in handcrafted design, meaningful storytelling, and the healing power of the outdoors.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Design and manage the full visual identity across print, digital, social media, and e-commerce, concept through production, always.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Build and maintain a WordPress website with an emphasis on SEO, UX, and content that gives generously without pushing for conversion.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Create social media content series that invite reflection, gratitude, and real community.Design apparel and merchandise graphics including a print-on-demand collection rooted in nature aesthetics.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Offer guided forest bathing experiences as a certified Forest Therapy Guide for individuals, families, and corporate wellness groups.<\/code><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-body-text-color has-alpha-channel-opacity has-body-text-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3\" style=\"color:#ac410f\"><br>Prosci \u2013 Global Product &amp; Experience Designer<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">FORT COLLINS, CO  |  DECEMBER 2023 \u2013 PRESENT<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><code>Lead creative direction and brand design for 10+ global change management learning programs, maintaining a cohesive and elevated brand presence across all channels.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code><code>Produce 60+ AI-powered microlearning videos using Synthesia, modernizing content delivery and increasing accessibility for global audiences.<\/code><\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code><code>Develop new visual frameworks and branded models that evolve intellectual property and deepen learning impact.<\/code><\/code><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-4\" style=\"color:#ac410f\"><br>Prosci \u2013 Manager, Creative Team<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">FORT COLLINS, CO  |  JULY 2021 \u2013 DECEMBER 2023<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><code>Led and mentored a multidisciplinary creative team of 5 across digital, print, and video content production.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Directed end-to-end campaigns from concept through execution, integrating storytelling, photography, and design to engage global audiences.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Partnered with marketing, product, and leadership to deliver cohesive brand campaigns that inspire connection and credibility.<\/code><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5\" style=\"color:#ac410f\"><br>Prosci \u2013 Graphic Designer<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">FORT COLLINS, CO  |  JULY 2018 \u2013 JULY 2021<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><code>Designed and produced marketing materials optimized for digital, print, and social media platforms.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Developed brand guidelines and scalable templates ensuring design consistency across marketing, training, and internal communications.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Created illustrations, icons, and digital assets for web, social, presentations, and email.<\/code><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-body-text-color has-alpha-channel-opacity has-body-text-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-6\" style=\"color:#ac410f\"><br>UnitedHealth Group (Optum) \u2013 Senior Web Developer \/ UI Designer<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">SOUTHFIELD, MI  |  NOVEMBER 2014 \u2013 JULY 2018<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><code>Designed user-centered interfaces for Optum's first direct-to-consumer product, Good Sleep, a fully responsive web experience.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Developed cross-platform visual prototypes ensuring consistency across web, mobile, and dashboard applications.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Led a winning team in a 36-hour internal hackathon, delivering an innovative UI\/UX concept for healthcare engagement.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Partnered with UX and development teams to craft intuitive, visually engaging digital experiences that elevated usability and trust.<\/code><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-body-text-color has-alpha-channel-opacity has-body-text-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-7\" style=\"color:#ac410f\"><br>DPM Consulting Services \u2013 User Interface Designer<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">CONTRACT WITH UNITEDHEALTH GROUP  |  TROY, MI  |  APRIL 2014 \u2013 NOVEMBER 2014<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><code>Designed wireframes, interactive flows, and visual mockups for web and mobile applications.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Developed responsive dashboards tailored to healthcare professionals, with a focus on data visualization and accessibility.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Conducted UI testing across multiple platforms to refine interaction and improve workflow efficiency.<\/code><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-body-text-color has-alpha-channel-opacity has-body-text-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-8\" style=\"color:#ac410f\"><br>MRM  \/\/  MCCANN \u2013 Digital Art Director<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">BIRMINGHAM, MI | MAY 2013 \u2013 APRIL 2014<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><code>Directed award-winning GM Card Facebook contest, increased audience engagement by 13% and earned a 1st Place Target Award in Financial Products and Services.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Developed 50+ responsive email templates for General Motors' targeted in-market retail program.<\/code><\/li>\n\n\n\n<li class=\"has-small-font-size\"><code>Championed story-driven creative approaches that enhanced customer engagement and conversion<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Clients: Chevrolet, Buick, GMC, Cadillac, GM CRM, GM Card, New Business<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-body-text-color has-alpha-channel-opacity has-body-text-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-9\" style=\"color:#ac410f\">Campbell Ewald \u2013 Interactive Art Director<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">DETROIT, MI | JULY 2012 \u2013 MAY 2012<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-10\" style=\"color:#ac410f\">Campbell Ewald \u2013 Art Director<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">DETROIT, MI | SEPTEMBER 2010 \u2013 JULY 2012<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-11\" style=\"color:#ac410f\">Campbell Ewald \u2013 Junior Art Director<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">DETROIT, MI | APRIL 2009 \u2013 SEPTEMBER 2010<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-12\" style=\"color:#ac410f\">Campbell Ewald \u2013 Graphic Designer<\/h2>\n\n\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">DETROIT, MI | SEPTEMBER 2007 \u2013 APRIL 2009<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over six years at Campbell Ewald I grew from Graphic Designer to Interactive Art Director, working across direct mail, digital, experiential, and print campaigns for a roster of national clients. This is where I developed my instincts for concept-driven creative work, learning to move fast without losing craft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clients: GM CRM, GM Card, OnStar, Kaiser Permanente, Dow Solar, Consumers Energy, New Business<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EXPERIENCE Professional Experience 20+ years of design across agencies, brands, and ventures of my own. I&#8217;m a designer who&#8217;s worked across almost every format, from national advertising campaigns and digital product design to brand identity systems, WordPress websites, social media, print, apparel, email, and handcrafted things made by hand. What ties it all together is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-196","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/pages\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":37,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/pages\/196\/revisions"}],"predecessor-version":[{"id":626,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/pages\/196\/revisions\/626"}],"wp:attachment":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/media?parent=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}