{"id":184,"date":"2017-09-22T18:00:48","date_gmt":"2017-09-22T18:00:48","guid":{"rendered":"http:\/\/kristidroberts.com\/home3\/kroberts\/?page_id=184"},"modified":"2026-09-15T22:05:07","modified_gmt":"2026-09-15T22:05:07","slug":"about-me","status":"publish","type":"page","link":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/about-me\/","title":{"rendered":"About Me"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,500;1,400&family=DM+Sans:wght@300;400;500&display=swap');<\/p>\n<p>  .kr-about { max-width: 760px; margin: 0 auto; padding: 2rem 0 4rem; font-family: 'DM Sans', sans-serif; color: #1a1a1a; }<br \/>\n  .kr-about .eyebrow { font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #888; margin: 0 0 0.5rem; }<br \/>\n  .kr-about h1 { font-family: 'Playfair Display', serif; font-size: 52px; font-weight: 400; line-height: 1.1; margin: 0 0 0.4rem; color: #1a1a1a; }<br \/>\n  .kr-about h1 em { font-style: italic; color: #3B6D11; }<br \/>\n  .kr-about .tagline { font-size: 15px; color: #777; font-weight: 300; margin: 0 0 2.5rem; letter-spacing: 0.02em; }<br \/>\n  .kr-about .divider { width: 48px; height: 2px; background: #3B6D11; border: none; margin: 0 0 2.5rem; }<br \/>\n  .kr-about .section { margin-bottom: 2.5rem; }<br \/>\n  .kr-about .section-label { font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: #3B6D11; font-weight: 500; margin: 0 0 0.75rem; }<br \/>\n  .kr-about p { font-size: 16px; line-height: 1.85; font-weight: 300; color: #2a2a2a; margin: 0 0 1rem; }<br \/>\n  .kr-about p strong { font-weight: 500; color: #1a1a1a; }<br \/>\n  .kr-about .pull-quote { font-family: 'Playfair Display', serif; font-size: 23px; font-style: italic; line-height: 1.55; color: #555; border-left: 2px solid #3B6D11; padding-left: 1.25rem; margin: 2rem 0 2.5rem; }<br \/>\n  .kr-about .chips { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 0.75rem; }<br \/>\n  .kr-about .chip { display: inline-block; font-size: 12px; padding: 5px 14px; border-radius: 100px; background: #EAF3DE; color: #27500A; font-weight: 400; border: 0.5px solid #C0DD97; font-family: 'DM Sans', sans-serif; }<br \/>\n  .kr-about .links { display: flex; gap: 1.5rem; flex-wrap: wrap; margin-top: 2.5rem; }<br \/>\n  .kr-about .cta-link { font-size: 13px; font-weight: 500; color: #3B6D11; text-decoration: none; border-bottom: 1px solid #C0DD97; padding-bottom: 2px; letter-spacing: 0.02em; }<br \/>\n  .kr-about .cta-link:hover { color: #27500A; border-color: #3B6D11; }<br \/>\n<\/style><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930feb06 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:14px\">ABOUT<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-extra-large-font-size wp-elements-2\" style=\"color:#ac410f\">Kris Roberts<\/h2>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Designer \u00b7 Brand Maker \u00b7 Certified Forest Therapy Guide \u00b7 Fort Collins, CO <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"450\" src=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/kris.jpg\" alt=\"\" class=\"wp-image-577\" srcset=\"https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/kris.jpg 602w, https:\/\/kristidroberts.com\/home3\/kroberts\/wp-content\/uploads\/2026\/04\/kris-300x224.jpg 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930feb06 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color has-tiny-font-size wp-elements-4 wp-block-paragraph\" style=\"color:#ac410f\">THE SHORT VERSION<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">I&#8217;ve spent more than 20 years as a designer working with teams at Prosci, UnitedHealth Group, MRM\/McCann and Campbell Ewald. I&#8217;ve designed campaigns, brands, apps, learning experiences, data visualizations and a lot of presentations. Through all of it, the work I&#8217;m proudest of is the work that made someone stop, understand and feel seen. <\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-foreground-color has-light-green-cyan-background-color has-text-color has-background has-link-color wp-elements-6 is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Good design isn&#8217;t just how something looks. It&#8217;s how it makes someone feel, and what it moves them to do.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930feb06 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color has-tiny-font-size wp-elements-7 wp-block-paragraph\" style=\"color:#ac410f\">THE TURN<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">Somewhere along the way, I realized the forest was teaching me the same lessons as design: slow down, pay attention, notice what&#8217;s actually there. So I became a certified Forest Therapy Guide and started Evergreen Moose. It is a nature wellness business offering guided Shinrin-yoku walks and handcrafted keepsakes. <\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-tiny-font-size wp-elements-9 wp-block-paragraph\" style=\"color:#ac410f\">HOW I WORK<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-10 wp-block-paragraph\">I bring the same thing to a brand system that I bring to a forest walk. I listen first. I look for what&#8217;s true about what I am creating, not what&#8217;s trendy. <\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-tiny-font-size wp-elements-11 wp-block-paragraph\" style=\"color:#ac410f\">WHERE YOU&#8217;LL FIND ME<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\">I&#8217;m based in Fort Collins, Colorado. When I&#8217;m not designing, you&#8217;ll find me standing in a river with a fly rod, swinging a tool with the Volunteers for Outdoor Colorado trail crew, or taking the campervan somewhere with no cell service. <\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\">My constant companion is Azzy, my pup. He&#8217;s deaf and mostly blind and he navigates the world most entirely by scent. He reminds me daily that there&#8217;s more than one way to experience something beautiful.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-tiny-font-size wp-elements-14 wp-block-paragraph\" style=\"color:#ac410f\">WHAT I&#8217;M LOOKING FOR<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-15 wp-block-paragraph\">I love working with people and organizations who care about how their work makes others feel, especially in wellness, learning, outdoor and mission-driven spaces.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-tiny-font-size wp-elements-16 wp-block-paragraph\" style=\"color:#ac410f\">WHAT I WORK WITH<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-17 wp-block-paragraph\">Adobe Illustrator \u00b7 Photoshop \u00b7 InDesign \u00b7 WordPress \u00b7 MailChimp \u00b7 Canva \u00b7 Figma \u00b7 Sketch \u00b7 HTML &amp; CSS \u00b7 Synthesia \u00b7 Articulate 360 \u00b7 Brand Identity \u00b7 Print Production \u00b7 Social Media Design \u00b7 Apparel &amp; Merch Design \u00b7 Photography &amp; Editing \u00b7 Email &amp; SMS Campaigns<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-tiny-font-size wp-elements-18 wp-block-paragraph\" style=\"color:#ac410f\">CERTIFICATIONS &amp; EDUCATION<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-19 wp-block-paragraph\">Forest Therapy School Certified Guide (2025) \u00b7 Prosci Certified Change Practitioner \u00b7 BFA, Graphic Design \u2014 Wayne State University (Magna Cum Laude) \u00b7 AAS, Media &amp; Communication Art \u2014 Macomb Community College (Summa Cum Laude)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABOUT Kris Roberts Designer \u00b7 Brand Maker \u00b7 Certified Forest Therapy Guide \u00b7 Fort Collins, CO THE SHORT VERSION I&#8217;ve spent more than 20 years as a designer working with teams at Prosci, UnitedHealth Group, MRM\/McCann and Campbell Ewald. I&#8217;ve designed campaigns, brands, apps, learning experiences, data visualizations and a lot of presentations. Through all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-184","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/pages\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":14,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/pages\/184\/revisions"}],"predecessor-version":[{"id":693,"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/pages\/184\/revisions\/693"}],"wp:attachment":[{"href":"https:\/\/kristidroberts.com\/home3\/kroberts\/index.php\/wp-json\/wp\/v2\/media?parent=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}